Tame describes itself as “A beautiful all-in-one planning tool for all your events. Work together with your team and external partners”
During my time at Tame, I played a key role in the company's rebranding efforts, contributing to the development of new video and marketing content. While also overseeing several UI designs on the landing page, my primary focus was on creating captivating motion graphics and animations that would enhance the user experience and help to tell the brand's story in a visually compelling way.
In anticipation of its 2019 re-launch, Tame opted for a rebranding of its previous logo.
As we were providing B2B event solutions, they wanted to convey a more serious brand image, yet they didn't want to completely let go of the playful spirit. After some deliberation, we established two fundamental pillars to guide the branding identity:
trustworthiness
creativity
The Art Director describes it as: "For the visual solution, we made a smooth and solid t with the right side of the cross-section transformed into a floating circle, to symbolize the freedom of creativity in contrast with the sturdiness of the block."
The idea with this rebrand video was to give the brand momentum since it was a startup company.
