I aligned their brand with a singular style guide and design system. I've done workshops with stakeholders and customer also optimizing their investor journey (CRO) from the first contact to a client and beyond.
As the Design Lead at a Cryptocurrency hedge fund, I was responsible for several critical aspects of the company's design strategy. Firstly, I aligned their brand with a singular style guide and design system, ensuring a consistent visual language across all touchpoints. To achieve this, I conducted workshops with stakeholders and customers to gather feedback and refine the brand's look and feel.
In addition to brand alignment, I was also tasked with optimizing the investor journey, specifically focusing on conversion rate optimization (CRO). To do so, I conducted extensive research and testing to identify areas of friction and drop-off in the user flow. With this information, I designed user flows and prototypes in Figma to propose and test potential solutions.
Despite working remotely the entire time, I was able to collaborate effectively with the team, providing regular updates and feedback on design progress. The final result was a streamlined investor journey that reflected the brand's values and conveyed trust and security to potential clients.
Below you can see my investor dashboard designs, two design systems, style guides, and google analytic report.
